Sunday, May 19, 2013

Youtube: Modern television

In the years between 2005 and 2007, Youtube became a common household name, and has since become an international magnate in the entertainment industry. This year marks some incredible changes as the company (founded by, you guessed it, Paypal employees) gallops forward to the forefront of personal entertainment. The key to success for youtube? Anyone with a computer or smartphone can watch for any length of time without committing any information or money. Another key to success: the entertainers are typically the same exact people and do not need contracts or sponsorship to become famous, ultimately converting any revenues gained with a youtube project into pure profits. The world looks to the new trends on youtube each day to entertain in uncommon and unscripted ways, and typically creators only need basic equipment, an eye for cinematic style, and a small following to strike a career.
  • Movies have been created poking fun at the success of users who just happened to shoot film at the right time (i.e. The Rocker)
  • Youtube's payout schedule: $ 0.0033/1 view $ 3/1,000 view $33/ 10,000 views $330/ 100,000 views $3300/ 1,000,000 views They start paying you only after the millionth view, and only if youre a YouTube partner. {http://wiki.answers.com/Q/How_much_does_YouTube_pay#page3
    • Again, becoming a partner is absolutely free!
  • The world wants unscripted behavior because it shows us that the famous are just like us.
  • First platform to partner with Adobe flash, which is now commonly used in most web-based videos
  • Incredible for small businesses to advertise internationally (just send a link to a fully available hyperlink to any client)
  • Videos of any length up to 12 hours and unlimited uploads available
  • New revenue sharing enables users to click on the sponsors that they want to partner with, no need to ask Youtube's permission. This will jettison youtube into unfathomable realms!
  • Wikitubia: shows trending youtube channels and full descriptions of each channel so you can learn even more about Psy or Smosh.
  • Encompasses fun also, with jokes like Rickrolling, and an Onion (newspaper) farce early 2013
  • Facilitation of recording artists on the rise as well as established
  • Partnerships with Hulu and Netflix grow the company even more with referals.
The juggernauts of the internet (facebook and google) suddenly are having a serious run for their money. I think in the next few years that they will all become an aggregate community encompassing all of the best features of the three. 3 heads are better than one.

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